If you ponder this picture, you'll see it says the same thing:
Since the picture never ends, neither does the fraction for φ. This gives an easy proof that φ is irrational!
Did the Pythagoreans know this proof? It would have been easy for them. Is this why the pentagram had a mystical significance for them? We don't know.
I created the above picture. I hereby release it into the public domain.